HANGING MASTER 2024 (DOCUMENTATION IN PROGRESS)
Hanging Master is a picture hanging service that emerged in 2020 during the height of the pandemic, as people sought to spruce up their homes while stuck indoors. Identifying the hassle of constantly drilling holes in walls, they developed Kling, the brand’s proprietary picture hanging system. It includes a hanging rail along with cables and hooks.
Hanging Master has worked with smaller-scale living spaces like studios and flats, to larger-scale installations in galleries, hospitals and schools.Their long-term goal is to expand into art curation services, connecting homeowners with underground artists and offering personalised decor solutions. With a growing client base in a niche industry, a brand refresh was in order.
Hanging Master wants to make every home a work of art. It doesn’t take itself too seriously but it still thinks that art should be put up and admired. The result is a sleek, functional, yet lighthearted look that speaks simplicity.
Social Media
The intention behind this series of posts was a cohesive ‘welcome mat’ on their pre-existing Instagram page for current followers. The first row (bottom) informs viewers of the brand’s new mission. The second row showcases past projects and partnerships, The third row promotes their star product, Kling.
